Refreshing the website to match the club’s evolving identity
Aggie Fiction’s leadership wanted a site that made essential information like upcoming events, meeting details and ways to get involved accessible to current and prospective members alike. The goal was to refresh the structure and visual language while preserving the club’s creative identity.
The task
Redesign the club’s website so members can find events, meetings and opportunities without digging.
The client
Aggie Fiction, a UC Davis student organization dedicated to creative writing, storytelling and community publishing.
The outcome
A redesigned site delivered to developers for implementation, improving clarity, navigation and access to essential club information.
Learning from similar student organizations
To understand how student organizations present themselves online, we ran a competitive analysis of other campus clubs and literary organizations, examining how they surfaced events, communicated membership details and structured their content.
In parallel, we designed and distributed a survey to gather feedback on what members valued most on a club website and what information they wanted to reach quickly.
- Events and meeting details should be immediately visible
- Clear navigation helps new visitors understand the club faster
- Content should be scannable without overwhelming users
A refreshed digital home for student writers
The redesigned site surfaces important actions early, improves content hierarchy, and presents Aggie Fiction’s work in a clean, approachable layout.
From research synthesis to developer handoff
All six designers collaborated equally through research, ideation and low to mid-fidelity redesigns across every page. I synthesized survey and competitive insights into the design goals around clarity, restructured the information architecture so events, meetings and submissions came forward, and led the hi-fi design of the About page, translating the club’s mission and values into a readable layout, before preparing the final files for developer handoff.
From scattered to structured
What started as a site where key information was hard to find became one built around how members actually use it. This project strengthened my ability to turn research into structure and to design within a client’s identity while advocating for the people using it.